The Art of Life Engineering

My core belief is simple: a well-lived life isn't an accident. It's a project to be designed and built with the skill of an engineer and the soul of a craftsman. This is the philosophy that guides everything I do.

A professional headshot of Ahmed El Amine

From Corporate Blueprints to a Personal One

For the last decade, my day job has been engineering complex systems for global companies. I build the operational blueprints and frameworks that help massive organizations function with clarity and efficiency. I am very good at this work.

A few years ago, it hit me. I was architecting multi-million dollar systems for my employer, but the most important system I owned, my own life, was running on default settings. I had a blueprint for their success, but not for mine.

That realization started this mission. I am now taking those same proven principles of system design out of the boardroom and applying them to a better project: the art of living.

This website is my public workshop. It's where I build the tools and share the frameworks for a more deliberate and independent life. It's the journey of turning my professional craft into a personal one.

New Here? Start with These.

Read This First

The Architecture of My Digital Home

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Watch This First

Why Modern Fitness Apps Are a Trap

Watch the Video →

Use This First

The Freedom Planner Spreadsheet

Get the Tool →

My Operating Principles

1. Build with Intention

Every tool is crafted to solve a real, specific problem. No features for the sake of features. No wasted complexity.

2. Privacy is the Default

I build software that respects your data because I believe your personal information is not a product to be sold.

3. Own Your Tools

I believe in ownership, not rental. I prioritize one-time purchases over recurring subscriptions wherever possible.

4. Show the Work

This is a public journey. I share the process, the struggles, and the breakthroughs with radical transparency.

Join the Journey

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